the website for winners and beginners
               
                 
HOW TO ADVERTISE
 
 


Please scroll down this page to read about the types of ads we can offer, the procedures to follow, and the most important terms and conditions of advertising on SHOWDOGS

1.

SELECT THE TYPE OF AD YOU NEED:
(Click the links for more information)

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topline ads
A photo link on the front page in prominent position takes the reader to a designed ad on a separate page. After one week, the photo link moves into the gallery for a further 10 weeks. You may advertisse more than one dog of the same breed. Total exposure: 11 weeks.
Price: R450
You will also receive an electronic version of the design, which you may wish to post on Facebook of file for future use.
splash ads
A specially-designed ad on the front page. It runs for one week and is ideal for featuring new arrivals or special wins.
Price: R200 for 1 week
You will also receive an electronic version of the design, which you may wish to post on Facebook of file for future use
litter ads
Ideal for advertising new puppies. The breed name in the column and a thumbnail image links to a dedicated page with more details and a picture. Price: R200 for 8 weeks

trading ads
Ideal for advertising unused equipment, trailers, etc. Your ad appears with a photo on the front page with brief details and contacts.
Price: R100 continuous, or until sold



commerical ads

Please contact us to work out an attractive package for you to showcase your business, product or service

 


2.

BOOK THE AD:

Contact Joy (083 458 2438) or Elrena (083 457 2659)
Tel: (022) 433 3360
Fax: 086 520 5771
E-mail: SHOWDOGS

Ads on SHOWDOGS are typically booked far in advance, so it is advisable to book early.
Litterly Speaking and Trading Post ads are available on demand.

3.

GATHER YOUR MATERIAL:

You will receive two-week and one-week reminders.
This is the time for you to gather your material. Please try to avoid leaving it till the last moment!


AD COPY FOR TOPLINE, BANNER AND SPLASH ADS MUST REACH US BY THE MONDAY BEFORE THEY ARE DUE TO APPEAR (UNLESS BY PRIOR ARRANGEMENT) OR YOU WILL BE CHARGED A CANCELLATION FEE, EVEN IF YOUR AD IS REPLACED.


HOW TO SEND PHOTOGRAPHS

  • It is imperative that you obtain permission from the photographer to use his/her photograph in your ad. If we have to go to jail for unwittingly breaching copyright laws, you will have to visit us with a freshly-baked cake containing a strong file!
  • Inform me of the name of the photographer so that we can give credit to that person's work.
  • Only printed photographs or scanned images will be accepted - no images copied from another website.
  • Scanning of photos and basic ad layout is included in the quote. However, bad pictures and bad ads do nothing for a good dog, so if you want something special, or if you need a touch of photo editing to change a background or remove obstructions, etc, please tell me what you have in mind.
  • Send your photo as a digital image of reasonably high file size. The size of the file that you send should be reasonably large - generally around 250KB - 1MB. Larger than 2 or 3MB is a waste of bandwidth and smaller than 100KB may compromise the quality of the design. Alternatively, you can post us the photograph and we will scan it for you.

4.

MAKE THE PAYMENT:

AD PAYMENT SHOULD BE MADE ON OR BEFORE THE AD DATE, UNLESS BY PRIOR ARRANGEMENT

ELECTRONIC PAYMENT APPRECIATED


Payment can be made to:
Account holder: Joy McFarlane
Type of account: Smart Account (savings)
Bank: First National Bank: Moorreesburg
Branch code: 250655
Account number: 53680037068
(please enter your name on the deposit slip)


5.

PLEASE READ THESE IMPORTANT TERMS AND CONDITIONS:

Please note: Last-minute cancellations (after 8.00am on the Monday before the appearance of the ad) will incur a 100% cancellation fee.

To keep the hair on my head (instead of in handfuls on the floor),
here's a set of guidelines you are advised to read through:

1. On Thursday mornings - when the week's new ads appear - the daily visitor web-stats are typically double, indicating that regular visitors (from many countries around the world) enjoy catching a glimpse of the new dogs on display. Whether advertising works or not, one will never be able to prove irrevocably, but it is remarkable how many top-winning dogs appear on SHOWDOGS! How you capitalise on this exposure is your own decision, but you probably will need to plan ahead since SHOWDOGS ads are traditionally booked out quite far in advance.

2. If you want to run a campaign for a particular dog or kennel, bear in mind the careful balance between positive and negative exposure. Plan your ad campaign carefully and try to space your campaign judiciously for maximum effect. You're always welcome to discuss options and marketing strategies with us - we have years of experience in this field and understand the local situation thoroughly.

3. Having booked your ads, we will not look kindly on you if, when the time comes, you suddenly decide you don't know what to advertise! Circumstances change and it's entirely possible that your dog is out of coat, or pregnant, or not being shown any longer. That's not a problem - simply cancel or postpone your ad as early as possible. Last-minute cancellations after the Monday before the ad is due to appear will incur a 100% cancellation fee.

4. It's really not a good idea to flight ads or the same photos on more than one website or Facebook simultaneously. It creates a situation where ads are compared with each other, which may have the opposite effect to what you are hoping to achieve. Far better to stagger such appearances for maximum effect on each website.

5. The success of an ad depends on the quality of the photographs. Take time and trouble to gather really good, sharp, well-lit, clear photos of your dog that display him/her to his best. The size of the file that you send should be reasonably large - generally around 250KB - 2MB. Larger than this is a waste of bandwidth and smaller than 100KB may compromise the quality of the design.

6. The ad fee includes the cost of the design - you need only send the material as requested in the reminders you will be sent. SHOWDOGS has developed a very distinctive design style, which a few folks have tried to imitate. Remember, it is only a genuine SHOWDOGS design if it was generated from my computer and contains the SHOWDOGS Images signature.

7. Two weeks and one week before your ad is due to appear, you will receive reminders of your pending booking. This is the time to gather all your material and submit it by the deadline date. Please don't leave it till the last minute and give me more grey hairs than I already have! I need all material, ad text and contact details (plus pedigree for Topline ads) preferably by the Monday before the booking - at the very latest and by arrangement only - by Tuesday. Wednesday is design day and it's best you don't bug me on this day, unless you like playing with grizzly bears!

8. Web designs do not necessarily print well and they are definitely not suitable for glossy magazines. These are not my rules, but the rules of current technology. If you would like to use a web design in a print ad, please contact me to arrange for a redesign.

WEB DESIGNS
PRINT DESIGNS
colour registration: RGB
colour registration: CMYK
resolution: 72 dpi
resolution 300dpi
size in pixels
size in mm


9. Payment for the ad should be made on or before the date of the ad's appearance unless by prior arrangement. Don't make me chase you - it may turn ugly and I don't enjoy it.

10. I don't provide proofs. Been there, tried it, burnt the computer.... Because of the very rapid turn-around and the generous submission deadline, there's simply no time to wait for responses and, in any case, advertisers are seldom awake while I continue working late into the night! I do, however, guarantee that I will do the very best I can with the material given and I have been known to make last-minute adjustments if necessary.

...and finally

Please remember I'm human - like you. If you like my work, occasional feedback is most encouraging and rewarding. If you'd prefer to lynch me, please do it politely and gently....


 

 
           
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© Copyright since 2004. All rights reserved.
No part of this publication may be reproduced or transmitted in any form or by any other means, without the prior permission of the Site Designer.

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