1.

SELECT THE TYPE OF AD YOU NEED:
(Click the links for more information)

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topline ads A photo link on the front page in prominent position takes the reader to a designer ad on a separate page. After one week, the photo link moves into the gallery for a further 10 weeks. One dog only. Total exposure: 11 weeks. Price: R550 Includes a jpeg version of the designed ad (approx A4 sized) for your private record	banner ads Almost identical to a topline ad - a slightly smaller photo link (of your dog's eyes) on the front page takes the reader to a designer ad on a separate page. After one week, the photo link moves into the gallery for a further 9 weeks. One dog only. Total exposure: 10 weeks. Price: R500 Includes a jpeg version of the designed ad (approx A4 sized) for your private record	splash ads A specially-designed ad on the front page. It runs for one week and is ideal for featuring new arrivals or special wins. Price: R380 for 1 week Includes a jpeg version of the designed ad for your private record	litter ads Ideal for advertising new puppies. The breed name in the column and a thumbnail image links to a dedicated page with more details and a picture. Price: R150 for 4 weeks	breeder ads Ideal for advertising planned litters. The breed name in the section on the front page column links to a dedicated page with more details and pictures of the sire and dam. Introductory price: R150 for 8 weeks (renewable) See an example here
trading ads Ideal for advertising unused equipment, trailers, etc. Your ad appears with a photo on the front page with brief details and contacts. Price: R80 for 2 weeks	commerical ads Please contact us to work out an attractive package for you to showcase your business, product or service

 

2.

BOOK THE AD:

Contact Joy (083 458 2438) or Elrena (083 457 2659) Tel: (022) 433 3360 Fax: 086 520 5771 E-mail: SHOWDOGS Ads on SHOWDOGS are typically booked far in advance, so it is advisable to book early. Litterly Speaking and Trading Post ads are available on demand.

3.

GATHER YOUR MATERIAL:

You will receive two-week and one-week reminders. This is the time for you to gather your material. Please try to avoid leaving it till the last moment! AD COPY FOR TOPLINE, BANNER AND SPLASH ADS MUST REACH US BY THE MONDAY BEFORE THEY ARE DUE TO APPEAR (UNLESS BY PRIOR ARRANGEMENT) OR YOU WILL BE CHARGED THE FULL AD COSTS, EVEN IF YOU AD IS REPLACED.

HOW TO SEND PHOTOGRAPHS It is imperative that you obtain permission from the photographer to use his/her photograph in your ad. If we have to go to jail for unwittingly breaching copyright laws, you will have to visit us with a freshly-baked cake containing a strong file! Inform me of the name of the photographer so that we can give credit to that person's work. Only printed photographs or scanned images will be accepted - no images copied from another website. Scanning of photos and basic ad layout is included in the quote. However, bad pictures and bad ads do nothing for a good dog, so if you want something special, or if you need a touch of photo editing to change a background or remove obstructions, etc, please tell me what you have in mind. Send your photo as a digital image of reasonably high file size. The size of the file that you send should be reasonably large - generally around 250KB - 1MB. Larger than 2 or 3MB is a waste of bandwidth and smaller than 100KB may compromise the quality of the design. Alternatively, you can post us the photograph and we will scan it for you.

4.

MAKE THE PAYMENT:

AD PAYMENT SHOULD BE MADE ON OR BEFORE THE AD DATE, UNLESS BY PRIOR ARRANGEMENT ELECTRONIC PAYMENT APPRECIATED Payment can be made to: Account holder: Joy McFarlane Type of account: Smart Account (savings) Bank: First National Bank: Moorreesburg Branch code: 250655 Account number: 53680037068 (please enter your name on the deposit slip)

5.

PLEASE READ THESE IMPORTANT GUIDELINES:

Please note: Last-minute cancellations (after 8.00am on the Monday before the appearance of the ad) will incur a cancellation fee equivalent to the full ad price. To keep the hair on my head (instead of in handfuls on the floor), here's a set of guidelines you are advised to read through: 1. On Thursday mornings - when the week's new ads appear - the daily visitor web-stats are typically double, indicating that regular visitors (from many countries around the world) enjoy catching a glimpse of the new dogs on display. Whether advertising works or not, one will never be able to prove irrevocably, but it is remarkable how many top-winning dogs appear on SHOWDOGS! How you capitalise on this exposure is your own decision, but you probably will need to plan ahead since SHOWDOGS ads are traditionally booked out quite far in advance. 2. Plan your ad campaign carefully and don't over-advertise. Readers don't enjoy seeing the same dog or, in some cases, the same kennel, too frequently. If you want to run a campaign for a particular dog or kennel, bear in mind the careful balance between positive and negative exposure. Try to space your campaign judiciously for maximum effect and avoid overkill. 3. Having booked your ads during 2010, we will not look kindly on you if, when the time comes, you suddenly decide you don't know what to advertise! Circumstances change and it's entirely possible that your dog is out of coat, or pregnant, or not being shown any longer. That's not a problem - simply cancel or postpone your ad as early as possible. However, last-minute cancellations due to your not being prepared will incur a 50% cancellation fee. Regrettably, if you habitually ignore the reminders I send you and cancel ads at the last minute or cause me nail-biting run-arounds at the eleventh hour, I will be forced to cancel all your other advance bookings for the year. If you require an ad after this, it will depend on availability. 4. It's really not a good idea to flight ads on more than one website simultaneously. It creates a situation where ads are compared with each other, which may have the opposite effect to what you are hoping to achieve. Far better to stagger such appearances for maximum effect on each website. 5. The success of an ad depends on the quality of the photographs. Take time and trouble to gather really good, sharp, well-lit, clear photos of your dog that display him/her to his best. The size of the file that you send should be reasonably large - generally around 250KB - 2MB. Larger than this is a waste of bandwidth and smaller than 100KB may compromise the quality of the design. 6. The ad fee includes the cost of the design - you need only send the material as requested in the guidelines. SHOWDOGS has developed a very distinctive design style, which a few folks have tried to imitate. Remember, it is only a genuine SHOWDOGS design if it was generated from my computer and contains the SHOWDOGS Images signature. 7. Two weeks and one week before your ad is due to appear, you will receive reminders of your pending booking. This is the time to gather all your material according to the attached guideline in the emails. Please don't leave it till the last minute and give me more grey hairs than I already have! I need all material, ad text and contact details (plus pedigree for Topline ads) preferably by the Monday before the booking - at the very latest and by arrangement only - by Tuesday. Wednesday is design day and it's best you don't bug me on this day, unless you like playing with grizzly bears! 8. Web designs do not necessarily print well and they are definitely not suitable for glossy magazines. These are not my rules, but the rules of current technology. If you would like to use a web design in a print ad, please contact me to arrange for a conversion. WEB DESIGNS PRINT DESIGNS colour registration: RGB colour registration: CMYK resolution: 72 dpi resolution 300dpi size in pixels size in mm 9. Payment for the ad should be made on or before the date of the ad's appearance unless by prior arrangement. Don't make me chase you - it may turn ugly and I don't enjoy it. 10. I don't provide proofs. Been there, tried it, burnt the computer.... Because of the very rapid turn-around and the generous submission deadline, there's simply no time to wait for responses and, in any case, advertisers are seldom awake while I continue working late into the night! I do, however, guarantee that I will do the very best I can with the material given and I have been known to make last-minute adjustments if necessary. ...and finally Please remember I'm human - like you. If you like my work, occasional feedback is most encouraging and rewarding. If you'd prefer to lynch me, please do it politely and gently....